Advertisement Analysis

For this week’s blog you will choose an advertisement either print or television.  You will need to place the advertisement on your blog.  Then you will write your post answering the questions in an essay format. This should be one of the advertisements that you analyzed on the Advertisement Analysis Worksheet.

1. How does the advertisement attempt to get your attention?

2. What is it an advertisement trying to sell? (Note- This should include the product and anything else they are trying to sell: lifestyle, image, fun, newest, best, etc)

3.  Who is the target audience or demographics for this product? Explain their age, ethnicity, class, profession, interests etc.

4.  What is the “text” of the message? What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds etc.)

5. What propaganda techniques were used? Explain their usage.

6.  How does the advertisement try to convince you buy  this product. Does it use pathos, logos, ethos? Explain.

a. How does the message make you feel?

b. How doe the images reinforce this/these feelings?

c.  How does the music/ sounds reinforce this/these feelings?

d.   Is the name of the product significant? Explain.

9. What information do you think has been left out of this advertisement? Why?

10.  Rate this advertisement on its effectiveness- does it catch and keep your attention? If you were in the market for this type of product, would you purchase it from this company?Why or why not?

11.  What would you change about this ad?

12. Where was this ad used? Magazine? TV? Internet? Explain the reasoning the manufacturer probably chose this venue.

13.  Assess how ethical is this advertisement.